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Photo shared by on in Social Media

Google Plus has some new features you need to know about. We have been patiently waiting for Google Plus to catch up with other social media sites and now it looks like they are attempting to do just that! Seasoned social media marketers seem to be a drift in the fog about the new changes so we decided to clear the clouds and help some of our friends out with this.

First things first, Social Media Extension recently published a cheat sheet for the new changes to Google Plus, you can download the cheat sheet here http://socialmediaextension.sites.hubspot.com/download-your-google-plus-cheat-sheet for your future use. 

Updates on Google Plus are referred to as posts. Google Plus provides a way for you to shorten links to websites, deside between public and private posts and now, you can target specific people or circles. When someone adds you to their circle, you become a part of their follower base. This is similar to the way Twitter manages its followers.

Some of the new keyboard shortcuts include:

·         Scroll down:                               [spacebar]

·         Scroll up:                                      [shift] + [spacebar]

·         Scroll down one post:            J

·         Scroll up one post:                   K

·         Start a comment:                     [enter]

·         End a comment:                       [tab] + [enter]

 

These short cuts can save you time and will allow you to make changes faster as you navigate.

Many people believe hashtags were made for Twitter, the original hashtaggers, but now they are also made for Google Plus. The latest Google Plus updates allow for hashtags and they also add in relevant proposed hashtags automatically. The user has the opportunity to opt out of the automatic hashtag if they so choose.

 

Take a moment to download the cheat sheet above for a complete list of changes to Google Plus. We think you will be pleased with the new changes.

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Posted by on in Twitter

The company that is always “tweeting” you right is here for round 202 - Twitter 202 that is. With the knowledge from Twitter 101 still in your memory, be ready to expand upon it to make the most of your social media experience.

One useful tool that many aren’t aware of is a free directory called Twellow.com, which is self-titled as the “Twitter Yellowpages.” Twellow allows users to sign up and places them in categories & subcategories based on their profile & tweets. They also allow users to place themselves in several different categories with room for change. For example, as Gielow Marketing & PR, we are placed in the following categories:

 

    • Marketing

 

    • Public Relations

 

    • Internet Marketing

 

    • Social Media Management

 

  • Social Media Marketing


But, why is Twellow worth the effort? Because Twellow has a great key factor: Location. People could search for PR in Jacksonville, FL on Twellow and find Gielow Marketing & PR on the list. Moreover, because people who use Twellow must be connected to a Twitter account, they can follow and tweet who they find instantly, resulting in fast, easy business!

Twellow is not the only Twitter directory out there, but it was the first and largest created.  The best Twitter directories are free and don’t require any kind of downloaded program, but they are constantly changing – as is the rest of the world of social media. For additional help and info, look to the company that’s always ready and willing to “tweet you right!”

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Posted by on in Advertising
Remember the old saying, “you can’t teach an old dog new tricks”

We beg to differ. Let’s face it – people resist change, consciously or subconsciously.  But given the right guidance and environment, the resistance can be softened. There have been several businesses that have had resistance toward the trend of social media. Always focus on how to approach the transition to social media. Be sure to make the communication powerful enough to explain the vision. Remember to have realistic implementations and manageable expectations. It might take some time to get everyone on board with the transition or the inclusion of social media. Be patient, create a stagey and/or hire a consultation team that will help ease everyone’s mind.

The ability to adapt to the ever-changing social media/marketing/advertising techniques is what we do best. We are experts at helping in the transition from traditional marketing to incorporating social media and other new age techniques.
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Posted by on in Twitter

Have you ever wondered why there is such a limitation of characters on Twitter? Have you noticed it is a little like texting? In this post we compare the two.

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It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. "the red store" or the bank where "the nice lady gives out candy"). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale or time of service. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well.
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Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at Mashable.com. Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.










2 October blog post ideas

























Inbox
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work
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Melinda Jones


to Sonja


show details Oct 13 (2 days ago)



Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think.     *jumping on checking on all those SMP accounts now...*

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Social Media's Immediate Feedback Saves the Gap

Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at http://mashable.com/2010/10/11/gap-logo/.
Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.


---


What One Thing Do People Associate With Your Business?

It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. "the red store" or the bank where "the nice lady gives out candy"). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well.

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Reply

Forward

















Reply



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Sonja Dyess


to me


show details Oct 13 (2 days ago)






I saw that about the GAP and was thinking the same thing!!! These are both good. Go with it. Don’t forget to fill out the tag section and categories when posting on the blog. Make sure you did those with the other postings you have done. J Great job as usual!!!



Sonja Dyess


"I'll Tweet You Right"


Social Media Platform


904.429.7519


www.smp4you.com


www.facebook.com/smp4you


www.twitter.com/smp4you





From: Melinda Jones [mailto:This email address is being protected from spambots. You need JavaScript enabled to view it. ]
Sent: Wednesday, October 13, 2010 1:07 PM
To: Sonja Dyess
Subject: 2 October blog post ideas





- Show quoted text -


 


Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think.     *jumping on checking on all those SMP accounts now...*

---

Social Media's Immediate Feedback Saves the Gap

Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at http://mashable.com/2010/10/11/gap-logo/.
Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.


---


What One Thing Do People Associate With Your Business?

It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. "the red store" or the bank where "the nice lady gives out candy"). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well.

---
























Reply

Forward
















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Posted by on in Advertising
As I was driving down a local highway, I noticed a local tire repair shop's outdoor sign advertising "WIFI YL U W8." It was interesting to note that while they were advertising the availability of WiFi to customers who are waiting on service, they also were using text-speak to do so. With the prevalence of text messaging, Twitter, social networking, instant messaging, and such, most passersby probably read the ad with no problem, but I wonder if any customers felt put off by the message.

What do you think? Should they have spelled out "WiFi while you wait" (which easily falls into the common billboard advertising guideline of keeping your message to seven words or less), or are they "keeping with the times" by using such abbreviations? Is this a good way to make their business memorable? It certainly got my attention. Let us know what you think - would you use "text speak" to garner attention in your more conventional marketing methods, e.g. print, billboards, outdoor marquees, etc.?
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Posted by on in Advertising
Are you looking for words to persuade your audience? Try these in your marketing strategy...
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Posted by on in Advertising

Social Media gives you an alternative to traditional marketing strategies.

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