I don't need a doctor, I need Facebook:
The saying goes, "an apple a day keeps the doctor away", but perhaps "a social media ad a day keeps the doctor away", is more fitting in today's social media centered world. Last week, I had the worst case of the flu ever recorded (or so it seemed), and simple Facebook ad saved me time, money and got me back on my feet.
I woke up feeling like all the life had been drained out of me, unable to find the energy to do anything, I found myself on Facebook. Being that it was Saturday, my doctor's office was closed so I was stuck sick until Monday. I decided to update my status, letting my friends know how miserably sick I was. Conveniently, a few minutes after my update, a CVS ad for Minute Clinic was displayed on the sidebar of my Facebook feed. I was under the impression Minute Clinic just did flu shots, but boy was I wrong. Long story short, I was able to see a doctor, find out I had the flu and was on my way to getting better.
So many times the power of social media is overlooked. It is more than just the ability to connect with people from all over the world; it is a means of adverting. Advertisements on social media sites are tailored to each users interest, not only by what is posted in a profile, but also what is mentioned in updates. I am sure it was no coincidence that a few minutes after I updated my status about being sick, I saw the ad for Minute Clinic. I was not the only sick person on Facebook that day, and I am certain I am not the only person that d
idn't know about the service Minute Clinic can provide. Social media is a powerful tool that impacts more than just relationships; it even has the ability to cure the flu.
By Whitney Smith