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Subscribe to this list via RSS Blog posts tagged in alternative advertising

Posted by on in Facebook

I don't need a doctor, I need Facebook:

The saying goes, "an apple a day keeps the doctor away", but perhaps "a social media ad a day keeps the doctor away", is more fitting in today's social media centered world. Last week, I had the worst case of the flu ever recorded (or so it seemed), and simple Facebook ad saved me time, money and got me back on my feet.

I woke up feeling like all the life had been drained out of me, unable to find the energy to do anything, I found myself on Facebook. Being that it was Saturday, my doctor's office was closed so I was stuck sick until Monday. I decided to update my status, letting my friends know how miserably sick I was. Conveniently, a few minutes after my update, a CVS ad for Minute Clinic was displayed on the sidebar of my Facebook feed. I was under the impression Minute Clinic just did flu shots, but boy was I wrong. Long story short, I was able to see a doctor, find out I had the flu and was on my way to getting better.

So many times the power of social media is overlooked. It is more than just the ability to connect with people from all over the world; it is a means of adverting. Advertisements on social media sites are tailored to each users interest, not only by what is posted in a profile, but also what is mentioned in updates. I am sure it was no coincidence that a few minutes after I updated my status about being sick, I saw the ad for Minute Clinic. I was not the only sick person on Facebook that day, and I am certain I am not the only person that d
idn't know about the service Minute Clinic can provide. Social media is a powerful tool that impacts more than just relationships; it even has the ability to cure the flu.

By Whitney Smith

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Posted by on in Twitter

The company that is always “tweeting” you right is here for round 202 - Twitter 202 that is. With the knowledge from Twitter 101 still in your memory, be ready to expand upon it to make the most of your social media experience.

One useful tool that many aren’t aware of is a free directory called Twellow.com, which is self-titled as the “Twitter Yellowpages.” Twellow allows users to sign up and places them in categories & subcategories based on their profile & tweets. They also allow users to place themselves in several different categories with room for change. For example, as Gielow Marketing & PR, we are placed in the following categories:

 

    • Marketing

 

    • Public Relations

 

    • Internet Marketing

 

    • Social Media Management

 

  • Social Media Marketing


But, why is Twellow worth the effort? Because Twellow has a great key factor: Location. People could search for PR in Jacksonville, FL on Twellow and find Gielow Marketing & PR on the list. Moreover, because people who use Twellow must be connected to a Twitter account, they can follow and tweet who they find instantly, resulting in fast, easy business!

Twellow is not the only Twitter directory out there, but it was the first and largest created.  The best Twitter directories are free and don’t require any kind of downloaded program, but they are constantly changing – as is the rest of the world of social media. For additional help and info, look to the company that’s always ready and willing to “tweet you right!”

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Posted by on in Advertising

Social Media gives you an alternative to traditional marketing strategies.

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