Whether you work for a large corporation or own a small business you need to understand your customers and have a way to hear their voice. With the advent of social media we are able to interact in numerous ways around the clock. Customer service has changed a lot and some large companies have struggled to maintain the high level of service they once did. On the other hand, some companies have been creative and really excelled in this new landscape!
Zappos is one of those companies. They make sure they give over-the-top customer service to their customers AND their employees! When you can’t see your customer service representative face-to-face they have to work even harder to create a relationship with someone over the phone or just through the web. Their customer relationship management must be top notch and usually starts with having happy and motivated employees. The e-retailers known for their customer service, do have strong positive cultures and encourage their employees to have fun at work.
Happy employees = Productive Employees
Watch the video above to see what it’s all about!
If you stay up to speed with the way social media can help keep the conversation open than this is a really exciting time for you. Social media is great way to create loyal customers and reach new audiences.
In today’s world you must include social media in your customer service strategy in order to stay relevant with your customers!