Gielow Marketing Blog

The company that is always “tweeting” you right is here for round 202 - Twitter 202 that is. With the knowledge from Twitter 101 still in your memory, be ready to expand upon it to make the most of your social media experience.

One useful tool that many aren’t aware of is a free directory called Twellow.com, which is self-titled as the “Twitter Yellowpages.” Twellow allows users to sign up and places them in categories & subcategories based on their profile & tweets. They also allow users to place themselves in several different categories with room for change. For example, as Gielow Marketing & PR, we are placed in the following categories:

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Remember the old saying, “you can’t teach an old dog new tricks”

We beg to differ. Let’s face it – people resist change, consciously or subconsciously.  But given the right guidance and environment, the resistance can be softened. There have been several businesses that have had resistance toward the trend of social media. Always focus on how to approach the transition to social media. Be sure to make the communication powerful enough to explain the vision. Remember to have realistic implementations and manageable expectations. It might take some time to get everyone on board with the transition or the inclusion of social media. Be patient, create a stagey and/or hire a consultation team that will help ease everyone’s mind.

The ability to adapt to the ever-changing social media/marketing/advertising techniques is what we do best. We are experts at helping in the transition from traditional marketing to incorporating social media and other new age techniques.

Being an expert in your field doesn't mean you will always know ALL the answers. Clients and prospects want to know your company has a vast knowledge, but oftentimes they also appreciate it when you admit when you don't know the answer. The most important thing, however, is to take the time to find the answer so you and the client can be the better for it.

Several years ago, an expectant mother about to have her first child was asking friends, family, and her midwife about recommendations for a pediatrician. One name popped up several times for a variety of sound reasons. In her prepared childbirth class, a couple added their recommendation of the same pediatrician because he had been stumped by the set of symptoms exhibited by their older child. The pediatrician honestly admitted he wasn't sure and took the care to research it further to reach a conclusive diagnosis. Because of that honesty and research, they vowed he would be all their kids' pediatrician. The new mother chose him and when her first-born had a slightly common condition that children sometimes outgrow, the pediatrician didn't dismiss it and chose to have it checked out more thoroughly in case intervention was needed. Since then, she has chosen him for all her children.

Social networks serve to increase the scope of where customers and clients seek these recommendations. Today, the expectant mom may seek these recommendations from her friends, family, colleagues, and acquaintances near and far through Facebook, discussion boards, local blogs and websites.

Being well-known as an expert is great, but being well-known AND willing to continue advancing that expertise to benefit your customer is even better.

The phrase "social media" brings up a lot of ideas (and online links when you search the phrase). Because social media incorporates a vast array of marketing tools at our disposal, many think of the "media" aspects first.