Facebook Insights launched to great fanfare and it has lived up to the hype! Insights are a powerful tool for those wanting to track user interaction on their Facebook Fan Pages. If you assign admins to your page’s they can see your Insights also. Facebook Insights are constantly updated. This is a helpful way for you to understand your page’s performance.
By utilizing and understanding Facebook Insights, you will be able to do three very important things:
- Determine the best time(s) of day to post to your audience.
- Determine the best of day(s) of the week for your audience to receive your posts.
- Determine what kind of content works best for your fan page.
Accessing Facebook Insights is easy. Simply click on the gear wheel at the top of your Facebook Fan Page and select ‘View Insights.’ A graph will appear which will give you a detailed overview of your Fan Page’s performance. Below the graph, you will see your page’s latest posts. You can sort these posts by:
- All Post Types
- Platform Posts
This is useful if you wish to determine the success of a certain post, picture or video.
You can select ‘Likes’ to determine the number of likes on your page and discover their growth over time. When selecting ‘Likes’ you can see the demographics of your fans. You can learn the parts of the world they are from, their ages, and gender.
Insights will change and evolve over time, however, it has helped so many that wish to create a following already! We give it two thumbs up!