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Subscribe to this list via RSS Blog posts tagged in Social Media

Posted by on in Facebook
There is nothing like Insights!

Facebook Insights launched to great fanfare and it has lived up to the hype! Insights are a powerful tool for those wanting to track user interaction on their Facebook Fan Pages. If you assign admins to your page’s they can see your Insights also. Facebook Insights are constantly updated. This is a helpful way for you to understand your page’s performance.

By utilizing and understanding Facebook Insights, you will be able to do three very important things:

  1. Determine the best time(s) of day to post to your audience.
  2. Determine the best of day(s) of the week for your audience to receive your posts.
  3. Determine what kind of content works best for your fan page.

Accessing Facebook Insights is easy. Simply click on the gear wheel at the top of your Facebook Fan Page and select ‘View Insights.’ A graph will appear which will give you a detailed overview of your Fan Page’s performance. Below the graph, you will see your page’s latest posts. You can sort these posts by:

  • All Post Types
  • Posts
  • Photos
  • Links
  • Videos
  • Platform Posts
  • Questions

This is useful if you wish to determine the success of a certain post, picture or video.

You can select ‘Likes’ to determine the number of likes on your page and discover their growth over time. When selecting ‘Likes’ you can see the demographics of your fans. You can learn the parts of the world they are from, their ages, and gender.

Insights will change and evolve over time, however, it has helped so many that wish to create a following already! We give it two thumbs up!

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Whether you work for a large corporation or own a small business you need to understand your customers and have a way to hear their voice. With the advent of social media we are able to interact in numerous ways around the clock. Customer service has changed a lot and some large companies have struggled to maintain the high level of service they once did. On the other hand, some companies have been creative and really excelled in this new landscape!

Zappos is one of those companies. They make sure they give over-the-top customer service to their customers AND their employees! When you can’t see your customer service representative face-to-face they have to work even harder to create a relationship with someone over the phone or just through the web. Their customer relationship management must be top notch and usually starts with having happy and motivated employees. The e-retailers known for their customer service, do have strong positive cultures and encourage their employees to have fun at work.

 Happy employees = Productive Employees

Watch the video above to see what it’s all about!

 

If you stay up to speed with the way social media can help keep the conversation open than this is a really exciting time for you.  Social media is great way to create loyal customers and reach new audiences.

In today’s world you must include social media in your customer service strategy in order to stay relevant with your customers!

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Posted by on in Twitter

The company that is always “tweeting” you right is here for round 202 - Twitter 202 that is. With the knowledge from Twitter 101 still in your memory, be ready to expand upon it to make the most of your social media experience.

One useful tool that many aren’t aware of is a free directory called Twellow.com, which is self-titled as the “Twitter Yellowpages.” Twellow allows users to sign up and places them in categories & subcategories based on their profile & tweets. They also allow users to place themselves in several different categories with room for change. For example, as Gielow Marketing & PR, we are placed in the following categories:

 

    • Marketing

 

    • Public Relations

 

    • Internet Marketing

 

    • Social Media Management

 

  • Social Media Marketing


But, why is Twellow worth the effort? Because Twellow has a great key factor: Location. People could search for PR in Jacksonville, FL on Twellow and find Gielow Marketing & PR on the list. Moreover, because people who use Twellow must be connected to a Twitter account, they can follow and tweet who they find instantly, resulting in fast, easy business!

Twellow is not the only Twitter directory out there, but it was the first and largest created.  The best Twitter directories are free and don’t require any kind of downloaded program, but they are constantly changing – as is the rest of the world of social media. For additional help and info, look to the company that’s always ready and willing to “tweet you right!”

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Posted by on in Advertising
Remember the old saying, “you can’t teach an old dog new tricks”

We beg to differ. Let’s face it – people resist change, consciously or subconsciously.  But given the right guidance and environment, the resistance can be softened. There have been several businesses that have had resistance toward the trend of social media. Always focus on how to approach the transition to social media. Be sure to make the communication powerful enough to explain the vision. Remember to have realistic implementations and manageable expectations. It might take some time to get everyone on board with the transition or the inclusion of social media. Be patient, create a stagey and/or hire a consultation team that will help ease everyone’s mind.

The ability to adapt to the ever-changing social media/marketing/advertising techniques is what we do best. We are experts at helping in the transition from traditional marketing to incorporating social media and other new age techniques.
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Social Media Mistake #2
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Many businesses have conducted these conversations with their connections for quite some time now, without converting this dialogue into any sales. It is true that we don’t use social media for spamming and constant selling, but at some point we do want them to visit our website and conduct business.
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Social Media Platform is now Gielow Marketing!
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[youtube=http://www.youtube.com/watch?v=p8fQSr65moA]

Social Media Platform (Now Gielow Marketing & PR) announces Michelle Ash of Paragon Wealth Strategies as the winner of their Facebook Business Page Give-Away. Congratulations!

http://GielowMarketing.com
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Posted by on in LinkedIn
LinkedIn is a social media platform for networking. It can be used for personal use and company use. Users are able to share resumes, recommendations, and connect with friends, family, co-workers, employers, and more.
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Social Media and Public Relations have merged. An overview of the nuts and bolts on how Social Media platforms and public relations fit together. Network, manage, share, and develop multimedia promotions to build your brand image.
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Posted by on in Public Relations
Public relations meets Social Media. The traditional press release is evolving -- build buzz for your business through the power of social media.
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Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at Mashable.com. Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.










2 October blog post ideas

























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Melinda Jones


to Sonja


show details Oct 13 (2 days ago)



Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think.     *jumping on checking on all those SMP accounts now...*

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Social Media's Immediate Feedback Saves the Gap

Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at http://mashable.com/2010/10/11/gap-logo/.
Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.


---


What One Thing Do People Associate With Your Business?

It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. "the red store" or the bank where "the nice lady gives out candy"). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well.

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Reply

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Sonja Dyess


to me


show details Oct 13 (2 days ago)






I saw that about the GAP and was thinking the same thing!!! These are both good. Go with it. Don’t forget to fill out the tag section and categories when posting on the blog. Make sure you did those with the other postings you have done. J Great job as usual!!!



Sonja Dyess


"I'll Tweet You Right"


Social Media Platform


904.429.7519


www.smp4you.com


www.facebook.com/smp4you


www.twitter.com/smp4you





From: Melinda Jones [mailto:This email address is being protected from spambots. You need JavaScript enabled to view it. ]
Sent: Wednesday, October 13, 2010 1:07 PM
To: Sonja Dyess
Subject: 2 October blog post ideas





- Show quoted text -


 


Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think.     *jumping on checking on all those SMP accounts now...*

---

Social Media's Immediate Feedback Saves the Gap

Okay, "saves" may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week's gaffe can be read at http://mashable.com/2010/10/11/gap-logo/.
Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.

We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.


---


What One Thing Do People Associate With Your Business?

It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. "the red store" or the bank where "the nice lady gives out candy"). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well.

---
























Reply

Forward
















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Posted by on in Customer Service
Being an expert in your field doesn't mean you will always know ALL the answers. Clients and prospects want to know your company has a vast knowledge, but oftentimes they also appreciate it when you admit when you don't know the answer. The most important thing, however, is to take the time to find the answer so you and the client can be the better for it.

Several years ago, an expectant mother about to have her first child was asking friends, family, and her midwife about recommendations for a pediatrician. One name popped up several times for a variety of sound reasons. In her prepared childbirth class, a couple added their recommendation of the same pediatrician because he had been stumped by the set of symptoms exhibited by their older child. The pediatrician honestly admitted he wasn't sure and took the care to research it further to reach a conclusive diagnosis. Because of that honesty and research, they vowed he would be all their kids' pediatrician. The new mother chose him and when her first-born had a slightly common condition that children sometimes outgrow, the pediatrician didn't dismiss it and chose to have it checked out more thoroughly in case intervention was needed. Since then, she has chosen him for all her children.

Social networks serve to increase the scope of where customers and clients seek these recommendations. Today, the expectant mom may seek these recommendations from her friends, family, colleagues, and acquaintances near and far through Facebook, discussion boards, local blogs and websites.

Being well-known as an expert is great, but being well-known AND willing to continue advancing that expertise to benefit your customer is even better.
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When you hear "press release," what do you think of? If your thoughts tend toward the negative, try to consider a few thoughts. The press release often gets a bad rap as outdated and bland because they were originally used for print publications and too many lack value to the reader and don't invite the reader to a call to action. Press releases are simply a tool that should be considered when forming a comprehensive marketing strategy.

Press releases can be submitted electronically, to print and online media outlets alike. In today's world, social media and the internet literally put resources at the fingertips of those seeking answers. Traditional media outlets, such as newspapers, magazines, television and radio, still have a very wide reach and each have their strengths, also.

To avoid the common pitfall of bland press releases, use creative press releases that capture the attention of media and public alike. Concentrate on what is important to your audience. Consider their needs, challenges and most pressing concerns and how your product or services can improve their lives. With social networking, people are not only looking for your main product or services, but also advice, tips, and guidance that will help them do their jobs better or save time and money. Most likely, they will be looking online for these resources or asking friends near and far, for their input.

As social media allows for more two-way communication among companies and clients, press releases can be used to foster that sense of interaction. Use press releases, both in the local print media and online, to lure customers by offering them something useful like a free report, for example. Include in the press release the announcement of the availability of the report, example of some of the material inside, and how to send for or download the free report.

Print media and online media are not mutually exclusive. Many print magazines also publish online in order to capture both the paper-in-hand readers and online readers. Who says you need to choose one over the other?
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Posted by on in Advertising
The phrase "social media" brings up a lot of ideas (and online links when you search the phrase). Because social media incorporates a vast array of marketing tools at our disposal, many think of the "media" aspects first.
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The common question: Can print and social media work together? Yes! Print your Facebook, Twitter and Blog on your invoices, business cards, notepads etc... then just watch your following grow.
Tagged in: print Social Media
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I had been adding my own opinions of the mind set behind what should be implemented in your social media marketing strategy. Here are my points. This is my opinion and the strategy has worked for me for the past 2.5 years of my social media strategy. I hope you find it helpful.
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Posted by on in Advertising
Times are tough right now, no doubt about it! Businesses large and small are treading water, unless you’re in the medical field, and they have their own issues. Social media came to surface in 2004 and has exploded in the past year.
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Posted by on in Advertising

Social Media gives you an alternative to traditional marketing strategies.

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